About Us

Who we are

Lucerna Auction is a company focused on consulting, auction and software solutions for benefit, auto and commercial auctions that was born in Mexico City with the original goal of offering fundraising services to non-profit organizations through benefit auctions, by helping those who help make our home country a better place. However, after several years of working in this market segment and using all the knowledge and expertise acquired by its founders in the auto and commercial auction arena both in Mexico and the United States, Lucerna Auction decides to expand its services to have the mission of revolutionizing the auction industry in Mexico and Latin America by servicing companies looking forward to using the auction method to improve their sales, rotate their inventories faster and recapitalize in record time to optimize their operations.

Tailored Solutions for Every Auction Need

Comprehensive Auction & Consulting Services

Auto auction consulting and auctioneering services

Helping rental companies, dealerships, and fleet owners sell vehicles faster through competitive auction processes.

Benefit Auction Consulting and Auctioneering

Creating tailored fundraising auction experiences that engage donors and maximize results for non-profits.

Commercial Auction Consulting & Auctioneering

Designing efficient strategies to quickly sell business assets while ensuring transparency and maximum value.

Auction Software Solutions

Providing modern, flexible auction software with live, timed, and hybrid formats for seamless sales.

Bilingual Auctioneering Services

Offering professional English-Spanish auctioneering to serve diverse audiences across Mexico, Latin America, and the US.

Professional Ringman Services

Delivering skilled, culturally aware Ringmen teams to enhance bidder engagement and auction success.

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Built on Trust & Expertise

Why Choose Lucerna Auction

At Lucerna Auction, we go beyond traditional auctioneering by blending decades of industry expertise with modern technology and a strong ethical foundation.

Photo Gallery

A Look Into Our Auction World

Our Blog

Insights & Updates from the Auction World

Answers at a Glance

Frequently Asked Questions

Find quick answers to the most common questions about buying, selling, and participating in our auctions.
What is an auction?
Auctions are the most efficient, quick and transparent method of marketing available to sell a product or asset in the least amount of time to obtain the most amount of value. When executed correctly, the competitive bidding process is easy and fun and can help offer solutions to those looking to liquidate an asset, rotate inventories or needing to increase cash flow to reinvest on your business.
Just register to bid at the top right corner of our website, check our available auction list on the “Bid Online” tab and review the requirements of your desired event to check your eligibility in that particular sale.
To sell at auction with us, just contact one of our specialists today to explore the solutions we have to offer for you or email us at informacion@lucernaauction.com.mx

What Our Clients Say

Trusted by Sellers & Buyers

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